“Ayurvedic India” deals with the concept of treatment of patients and th...

MBA Assignment
Solutions | Project Report & Thesis | Contact: Prakash | Call @
+919741410271 / +918722788493 or Email: smu.assignment@gmail.com

MARKETING MANAGEMENT

Case

“Ayurvedic India” is a
new company started by two young entrepreneurs Mr. Dharam and Mr. Raj.
“Ayurvedic India” deals with traditional Indian Ayurveda medicines. The company
has already opened 10 stores across two cities namely Delhi and Mumbai in India
and it has a plan to open at least 50 more stores in less than a year time. All
the stores will have an Ayurvedic Doctor to provide free medical assistance.
The company is known for its brands “Dant Rakshak” which is toothpaste, “Kesh
Rakshak” which is hair oil, “Chehra” which is a cosmetic cream, “Tez
Chyawanprash” which is nutritive jam that helps in boosting immunity. The
stores have a huge space both for the patient treatment and a dedicated space
for the retail counter. The company plans to give competition to the market
leaders i.e. Patanjali and Dabur.

Q1. The company hires
you as a Marketing Manager and asks you to prepare the Segmentation and
Targeting for “Ayurvedic India”.

Q2. “Ayurvedic India”
deals with the concept of treatment of patients and then selling them the
medicine. You have been asked to prepare the 7P’s of Marketing Mix for
“Ayurvedic India”.

Q3. Answer on the basis
of the case above:

a. Prepare the
positioning strategy for “Ayurvedic India”.

b. Prepare a list of
five celebrities who can act as a Brand Ambassador for “Ayurvedic India”
Explain the selection of celebrities with reason.

MBA Assignment
Solutions | Project Report & Thesis | Contact: Prakash | Call @
+919741410271 / +918722788493 or Email: smu.assignment@gmail.com